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Mikibo Advertising and Sponsorship Policy
Last updated 26 September 2006
At Mikibo, we want everyone to be able to access health and fitness tools and information. To further our mission of making the world a fitter place, we accept Advertising and Sponsorship ("Advertising") that conforms to this Advertising and Sponsorship Policy ("Advertising Policy"). This Advertising Policy describes the measures taken by Mikibo to ensure that Advertisers and Sponsors ("Advertisers") do not interfere with or affect the content or service provided by Mikibo.
At anytime, if you believe we have not adhered to this Advertising Policy, please let us know and we will make every effort to review and correct the problem. We also welcome your questions and comments about this Advertising Policy.
Mikibo maintains a distinct separation between advertising content and editorial content. All advertising content on Mikibo is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such and the sponsoring organizations are identified.
In order to make advertising relevant to our users we will, where possible, target advertisements to users, however we will not share individual user data with advertisers.
Mikibo may modify the Advertising Policy from time to time. You can review the most current version of the Advertising Policy on this page.
TYPES OF ADVERTISERS
Advertising that may be allowed on Mikibo media properties (including but not limited to websites, email newsletters, mobile internet sites (Mikibo)), falls into two categories:
1. Products and companies that have no connections with the content themes and services provided by Mikibo except for an interest in reaching the demographic that Mikibo members represent.
2. Products or companies that are related to services and information provided by Mikibo such as companies from the health, fitness or food industries (Health Companies). These products, companies and advertisements will have to meet specific guidelines (Health Company Guidelines, see below) to be accepted as Advertisers on Mikibo.
GUIDELINES TO BE MET BY ALL ADVERTISERS
Advertisements must not make health claims that are not clearly substantiated. Advertisers may be required to submit supporting documents to substantiate claims.
No implication of endorsement by Mikibo of product or advertiser may be made. Mikibo does not endorse any companies or products.
The advertisement, advertising icons and images, and company logos must be displayed in such a way that they will not be confused as being Mikibo content or service.
Advertisers must not be involved in what is deemed, or appears, to be anti-social activity.
HEALTH COMPANY GUIDELINES
Products that are advertised by Health Companies must meet these criteria and the companies behind them must have a product portfolio that emphasizes health and healthy choices.
Health Company Advertisers must publicly adhere to, and support the aims of Mikibo.
They must be committed to a "whole of life" approach to health and fitness with no specific emphasis on diet or exercise as the sole solution to poor health.
They must not push "fad diets" or "quick fix" solutions.
SOME ADVERTISING IS PROHIBITED ON MIKIBO INCLUDING:
- Alcohol
- Tobacco products
- Firearms or weapons
- Fireworks
- Pornography
- Sweepstakes
- Gambling or lotteries
- Political advertisements
- Social cause advertisements
- Religious advertisements
- Direct competitor advertisements
- Comparative advertising
These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of Mikibo.
Mikibo reserves the right to reject, cancel or remove at any time any advertisement from a Mikibo Property for any reason. In such a case Mikibo will provide notice to the Advertiser with an explanation.
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Information published by Mikibo is intended to provide general information only. It does not replace, nor should it be considered an alternative to, medical advice. It is provided with the understanding that neither Mikibo, Mikibo's management, nor its contributors are engaged in offering medical services or advice. In case of illness or injury, individuals should consult their own doctor or health professional.